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Writer's pictureDeanne Lee

Introducing Soulful Brand Mentoring: A New Offering to Align Your Business with Your Soul’s Purpose

I am thrilled to announce the launch of my new offering: Soulful Brand Mentoring. With over 20 years of experience in marketing and communications, I have had the privilege of guiding many incredible soulpreneurs and small businesses towards discovering and amplifying their soul brands. This new offering is designed to help you connect deeply with your brand’s essence, ensuring that every aspect of your business resonates with your true self.


Why Soulful Brand Mentoring?

In a world where brands often focus on aesthetics and strategies, it’s easy to lose sight of what truly matters; authenticity.


Imagine your favourite brand. What emotions does it evoke? How does it make you feel? A brand is more than just a logo or colour scheme; it’s a soulful experience that connects on a deeper level.


Marketing should be more than a transactional process; it should be a conscious, collaborative, and compassionate journey. It should embrace the essence of your soul, align with your core values, and create genuine connections. This is where Soulful Brand Mentoring comes in.


What We Could Explore in Your Session

In our Soulful Brand Mentoring sessions, we’ll dive into various transformative aspects to help you uncover and refine your soul brand’s essence. Each session is tailored to your unique needs and goals, so we may explore topics such as:

  • Defining Your Soul’s Why: Uncover the core motivation driving your brand.

  • Crafting Your Soul Brand Purpose: Clarify the deeper purpose behind your business.

  • Soul Brand Vision and Mission: Develop a vision and mission that resonate with your soul’s calling.

  • Soul Brand Values: Identify and integrate the values that define your brand.

  • Crafting Your Soul Brand Story: Tell a compelling and authentic story that connects with your audience.

  • Identifying Your Soul Client: Understand and connect with your ideal audience.

  • Developing Your Soul Brand Voice and Tone: Create a voice that authentically reflects your brand’s essence.

  • Exploring the 12 Soul Brand Archetypes: Discover which archetypes align with your brand’s energy.

  • Designing Your Soul Brand Aesthetics: Develop a visual identity that aligns with your soul’s energy.

  • Creating Your Soul Brand Mood Board: Visualise your brand’s aesthetic and emotional appeal.

  • Strategic Soul Brand Placement: Position your brand to attract and connect with your ideal clients.


When you align your brand with your soul’s essence, you create a powerful, authentic presence that naturally attracts and resonates with your soul clients. This approach isn’t just about marketing; it’s about leading with your soul, creating meaningful connections, and fostering genuine relationships.


I’m excited to bring this new offering to you and guide you on a journey to discovering and expressing your soul brand. Whether you’re a seasoned entrepreneur or just starting out, these sessions are designed to support you in crafting a brand that is authentically you.


Let’s work together to explore and elevate your brand’s essence. If you're feeling the call, schedule your Soulful Brand Mentoring session and take the first step towards a brand that truly reflects your soul’s purpose.


With heartfelt excitement, D x



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